Choices 2.0 Chapter 6 Precis

In his book, Choices 2.0: Situations for College Writing, Joe Marshall Hardin claims that mass media viewers need to educated their minds to better access the use of rhetoric in advertising. He eupports this statement with such successful advertisements as the "Marlboro Cowboy", and how cowboys, a type of mythical hero in our culture, are used to represent a type of manliness to increase sells. Hardin wishes to make his readers more aware of these advertising techniques not in order to stop one from watching advertisements, but in order to give readers the ability to separate their wants from their needs when watching the pitch of a product. Due to the fact that Harlin states in his text that children are unable to properly access ads, it is clear he is talking to all other ages in a informational, but assertive tone.