"The Choice" - Obama For America TV Ad

• The first visual elements to gra my attention are of President Obama, alone, speaking straight into the camera talking about "two different plans for country". Then, short clips of Obama meeting with people accompany is narrative.
• The setting Obama is in, a normal looking living room, makes it seem as if he is at home speaking one-on-one with the viewer.
• The most important point is choosing to support either the middle class with Obama's plan or try the upper class waterfall affect of Romney's plan.
• As I said before the living room affect, and the slow tempo piano music in the video seems like it trying to make Obama's speaking sound genuine and personal.
• The short clips of group meetings, factory workers, and students make it obvious that Obama is saying these are the jobs and methods he wants to promote.
• Text is provided in the short clips to accompany his words, along with one word at the end of the video: FORWARD. This implies that Obama believes his plan is what will move the country in the right direction, forward.
• I assume this video is directed more towards white and mostly older Americans due to the fact that is where Obama is least favored among voters and he is shown meeting with many white elders in the video.