Romney vs. Obama Visual Analysis

    Each one of these videos had their own personal, unique arguments; Obama's first impression was to focus on what he has done, and what he is trying to do for the economy and the country, while, Romney wishes to stake his claim for president based on how he has lived his life. The initial visual impression in Obama's video was of the declining economy, natural disasters, and horrific events such as 9/11 quickly followed by automotive workers and school classrooms amongst brief moments of men and women's everyday lives. These visuals were accompanied by the narrating of a man saying that America has fought through diversity and hardship before -much like Obama is trying to do now- immediately proceded by Bill Clinton and Michelle Obama's commentary defending and supporting the decisions made during Obama's campaign as president. As the video progresses, it is made clear that some of these were made based on Obama's family values; images of his grandparents, his children -including a close-up on his wedding ring- ,automotive workers, and hospitals were shown. The support for these pictures was that healthcare costs had to go down and automotive jobs go up to help the middle class because Obama believes that these people, people like his grandparents, are the backbone of the country. The video then concluded with the story and images of the decision made by President Obama to pursue and kill Osama Bin Laden; this was basically America's rally cry against 9/11, and reemphasized the video's claim that he, Barack Obama, can fight through hardships, like America, with the support of the American people.
   Romney's video opened with the visuals of a fire burning and exploding fireworks accompanied by the dialogue that he can see the country "roaring" in the future. Images of olympic athletes, and descriptions of his push for the Salt Lake City Olympics. Quickly after was Mitt and Ann's fight through her MS diagnosis, and Ann's promise that if there's anyone you can trust your life and country with, it's Mitt Romney. The importance of family was expressed through home videos of Mitt, Ann, and their children, legitmizing them as a real, normal, family. The next topic was Romney's idealization of his father, and the passing on his father's love of family and people-based political authority. The video followed this lead with interviews of the Staples owner, and Massachusetts member speaking about the drive of Romney. He then spoke briefly about turning around the economic crisis in that state. The video concluded with exploding fireworks and Romney meeting with American people, almost as if to say that with the support of the American people, he can make America roar into something beautiful.